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AED4 billion in deals expected and more than AED600 million generated for the capital

ADIPEC (Abu Dhabi International Petroleum Exhibition and Conference) this November is set to be the year’s most anticipated energy event, with independent research ranking the major trade show as the place to do business in 2010.

ADIPEC, from November 1-4, is one of the world’s leading and largest oil & gas events and brings together over 40,000 regional and international professionals, including 1,600 exhibitors from 59 countries taking part. As a single four-day event it is anticipated to generate more than AED4 billion in industry deals this year. In 2010, exhibitors have been quick to fight for prominent placement, with the event totally selling out eight months in advance.

For the UAE and Abu Dhabi this key event means big business, benefiting the city and the region with an impressive AED400m in flow-on revenue from exhibitors and attendees alone – from hotel bookings to exhibition stands, gift purchases to tours and so on.

The exhibition itself is spread across a total 33,000sqm space of the Abu Dhabi National Exhibition Centre (ADNEC) (plus an extensive new outdoor area for equipment and machinery) ADIPEC is the place where oil & gas heavyweights converge – with making business deals clearly at the top of the list for regional and international players. The research involved more than 1,300 local and international respondents – a majority holding top C-level roles as key decision makers overseeing average mean budgets of more than US$2m.

Hifazat Ahmad, event director of ADIPEC, said: “With the Middle East increasingly viewed as the world’s energy hub, there is tremendous demand to be a part of ADIPEC. Our latest research conclusively shows that ADIPEC is considered a ‘must attend’ event on the global oil and gas industry calendar. Survey respondents attest that it is an essential event to keep abreast of the future direction of the oil and gas industry and a place where pivotal deals are done and key strategies are developed from such an important trade gathering. 95 per cent of respondents stated that they return for each ADIPEC event due to its high value to their companies.”

Heavyweight deals

According to the latest research, heavyweights from the oil & gas industry are “out to do serious business” at this year’s ADIPEC with multi-billion dollar budgets up for the taking.

dmg :: events, organisers of ADIPEC 2010, undertook independent research to highlight attendance trends to show that a majority of key decision makers are particularly focussed this year on utilising ADIPEC to meet key business targets to maximize business and industry growth.

Respondents highlighted direct interest in production (39%), valves and actuators (36%), drilling (34%) and pipes and fittings (34%). Considering attendance figures, this potentially means a business capture rate of more than 16,000 people directly interested in viewing and purchasing any one of these product groups and services.

More specifically, of the high percentage of respondents set on making purchases at the show, ranking highest on their shopping lists is:

– electrical/electronic equipment (83%),

– instruments and controls (82%),

– pipes & fittings (82%),

– valves and actuators (82%) and;

– tools (82%).

On average, respondents were interested in 6 product/service areas.

Overall 68% of the respondents who were likely to attend ADIPEC said they would be looking for suppliers. This includes 28% who said they would be looking for suppliers for a current project, 43% who will be looking for suppliers for a future project.

Networking focus

Both the organisers and attendees also agree that being a part of ADIPEC is the most efficient way to see existing suppliers and evaluate products, and that the event offers the widest selection of new innovations.

Seventy five percent of those industry people surveyed said that they would attend to view exhibitor stands, with more than half of those attending hoping to walk the floor to establish meetings with potential clients, suppliers, and industry colleagues. ADIPEC has built into the programme a number of meeting and network opportunities such as pre-show online networking programme MYADIPEC, which can be accessed through the event’s website ( ) and allows exhibitors and visitors to research attendees, set up meetings before and during the event, as well as plan total event schedules. ADIPEC will also host several evening events, including the DMS Insight! Extravaganza on the first night of the exhibition, the ADIPEC Awards Dinner on the 2 November and the exhibitor party on Wednesday 3 November.

Almost all respondents, most of whom have had prosperous outcomes from previous ADIPEC shows, had a very fixed view of whom they wanted to meet at the event.

“The strong message from this level of research was that anyone who is anyone will be a part of ADIPEC and if you want to do deals, it is the most pivotal event to exhibit and attend. Importantly, a majority of the 1300 respondents stated that senior technical people want to meet technical counterparts and that sales staff wish to liaise directly with fellow sales people of the same senior level, so exhibitors who wish to maximise opportunities at the event need to involve their top-level teams to create strong business relations and optimum deals for prosperous business development,” Ahmad said.

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